all too loud: an experiment

 

"Information pours upon us, instantaneously and continuously. As soon as information is acquired, it is very rapidly replaced by still newer information." Marshall McLuhan

My goal for this video was to capture the kinds of issues I have interacting and interfacing with the world on a regular basis and the unease and discomfort that I've routinely felt trying to do so. So many restaurants and bars are stuffed to the brim with TV screens, being in a crowd feels suffocating, and I can't even look away without bringing a distraction of my own. When everything is too much at once and it doesn't stop, it gets difficult to sustain many things, even those that "should" be simple.

As such, I layered the crowd footage (which was one shot for around 15 seconds that I took the legs and feet of) with different blend modes and opacities and scaling to create the illusion of more than there was, edited the colors of the video to feel unnatural and off and too bright and painful, and put the final TV shot (which was only one as opposed to the multiple in earlier ones) as a sort of frame around the others with its own blend mode, which created an even more unnerving feel. A blur for the title and credits to be legible was needed, and the all-lowercase title felt right, with the way one minimizes oneself in high stress conditions.

Comments

  1. Daito ShoJanuary 21, 2025 at 9:03 PM

    I like how you represented McLuhan's quote with just pouring of information from the TV

    ReplyDelete
  2. nhat minhJanuary 23, 2025 at 3:20 PM

    I enjoyed the overlap scenes and the colors of the film. It creates an overwhelming feeling just like how the media feel to me sometimes, but I can see the beauty in it at the same time

    ReplyDelete

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